Australian-based fashion and lifestyle brand Zimmermann opened its New York City location yesterday, March 29th, in NYC?s Soho neighborhood. This marks the brand?s second US location, the first being on Robertson Boulevard in Los Angeles, California. The new NYC location will feature a complete range of women?s swim and accessories collections.
?We?ve been looking for a store in New York for some time and the space on Mercer feels like a nice fit,? said Nicky Zimmermann, Founder and Creative Director at Zimmermann. ?It?s an exciting project for us. Zimmermann is very much an Australia fashion story that people can relate to. The way our ready-to-wear and swim sit alongside each other, the optimism that comes through in our use of colour and print. We?ll bring that fresh, sexy aesthetic to the New York store. The store experience will be intimate and friendly and beautiful.?
Read on for all the details:
March 29, 2012 (New York, NY) ? Located at 87 Mercer Street in the heart of Soho, the 1,300 square-foot space emulates its overseas sister locations in aesthetic but with a definite New York sensibility. The store was designed by Australian based architect Don McQualter who has collaborated with Zimmermann on all of their stores. The interior will be fresh, a bit sexy but in a relaxed, Australian way with a palette of white featuring injections of navy blue, emerald green, some neutral tones and mirror. At its new Mercer Street address, the cult label sits in good company alongside designer stores including APC, Phillip Lim and Alexander Wang.
The opening of the NYC store is a continuation of the brand?s overall expansion in the US. In 2011, Zimmermann opened its US flagship location in LA and the NY opening will be followed by an extension of Zimmermann?s online business, with the launch of a dedicated US online store. In addition to their owned retail stores, the collection continues to find success with luxury department stores, boutiques and online outlets including Barneys, Saks, Net-a-Porter and Shopbop.
Zimmermann is located at 87 Mercer Street, between Spring and Broome Streets, in New York City. The store will be open Monday thru Saturday from 11am ? 7pm and Sunday from 12pm ? 6pm.
ABOUT ZIMMERMANN:
Sophisticated femininity, clever color combinations and delicate, original prints embody the DNA of iconic Australian swim and ready to wear label, Zimmermann. Founded as a ready to wear line in 1991 by sisters Nicky and Simone Zimmermann, the label soon expanded into swimwear and won an immediate, loyal following among Australia?s tastemakers and trendsetters by being one of the first brands to fuse swimwear with fashion. The blending together of flattering, sexy silhouettes with bold color & print choices allowed Zimmermann?s sculptural bikinis and one-pieces to become the new point of reference for haute swimwear while its ready to wear collection took their signature style from the beach to the streets. In addition to swim and ready to wear, Zimmerman has extended into swim separates, kids and accessories ? truly making it a lifestyle destination. Currently there are 15 stand alone shops in Australia and in 2011 Zimmermann opened its first store in the US in Los Angeles, CA. For more information, please visit: www.zimmermannwear.com.
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